Why Choose Us

Decades of Experience, A Future-Focused Vision

With over 36 years of experience in fertility treatment and reproductive medicine, Dr. HIT has built a strong reputation for delivering hope to thousands of families. At Dr. HIT , this legacy continues, combining deep medical expertise with the latest scientific innovations in a modern facility designed for international patients.

Internationally Recognized Standards

At our center, we proudly operate under ISO 9001 Quality Management System and ISO 27001 (Information Security Management) certifications, ensuring our patients receive treatment in a safe, transparent, and high-quality medical environment.

Continuous Innovation Through Global Collaboration

Dr. HIT is an active member of respected organizations such as ESHRE, ASRM, and Pacific Rim Society. As regular participators in international conferences, we constantly implement the latest developments in IVF, embryo genetics, and laboratory techniques, so our patients always benefit from modern, science-backed solutions.

Excellence in Embryology and Genetic Testing

We are proud to offer one of the most advanced embryology laboratories in the region. Our lab is equipped for:

Preimplantation Genetic Diagnosis (PGD)
Gender selection (for medical and family balancing reasons)
Embryo freezing & culture under time-lapse monitoring

Unlike many clinics, our clinic operated under Dr. HIT has never faced complaints about gender misidentification or PGD inaccuracies, a testament to our meticulous standards and ethical practice.

Personalized Patient Protocols, Never a One-Size-Fits-All Approach

Every patient is unique. That’s why we never use cookie-cutter protocols. Instead, Dr. HIT personally reviews every case and creates a tailored treatment plan that matches the patient’s medical needs, age, hormonal profile, and fertility goals. Whether you’re using your own eggs, donor eggs, or pursuing surrogacy, we approach your journey with care and customization.

Trusted by Thousands of Families Worldwide

Over the past three decades, more than 40,000 patients from across Europe, the Middle East, and beyond have trusted Dr. HIT on their path to parenthood. At our Batumi center, we continue that tradition of compassion, medical precision, and respect for each family’s unique story.

Comfort, Support, and International Hospitality

From the moment you contact us, you are guided by a multilingual coordination team who supports you before, during, and after treatment. For international patients, we arrange:

Hotel bookings in luxury 4- and 5-star resorts
Airport pick-up and drop-off
Easy access between clinic, accommodation, and city center

We want you to feel safe and cared for, even if you are far from home.

Real Communication, Real Support

At Dr. HIT, communication is key. We build honest, transparent relationships with our patients. Our team ensures that you are informed and supported throughout every step, from initial consultation to treatment, pregnancy, and beyond.

We also value feedback. Regular patient surveys help us identify what we can improve and how we can continue to offer world-class care that meets evolving expectations.

Patients Are More Than a Number

We don’t see patients as cases or profits. We see people, with hopes, dreams, and unique stories. That’s why we are committed to walking with you through every part of this journey, with integrity, empathy, and medical excellence.

Ready to Begin Your Treatment Journey?

Whether you’re just starting to explore your options or are seeking a second opinion, we are here to help.
📞 Contact our patient coordinators today for a free consultation.